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2018-03-30

Long Island Advertising Agencies & Their Impact On Amazon Storefronts

By Rob Sutter


Seen as the largest ecommerce platform by many, Amazon is home to a number of products that you can purchase without leaving the house. In that vein, there exists a bevy of vendors, some with the ability to gain more visibility than others. With that said, it's important to understand how said vendors can gain more visibility and, by proxy, increased sales. Here are a few ways that Long Island advertising agencies will be able to help.

One of the ways that Long Island advertising agencies help Amazon vendors is by incorporating SEO. For those that don't know, search engine optimization is designed to help you get found, which is one of the many ways that companies like fishbat can help. Optimize your product descriptions on Amazon so that they include the right keywords. Also, research certain keywords ahead of time to see how many searches they typically yield. This will help you get a good start on Amazon.

You should also make it a point to stay competitive. If you're selling products on Amazon, it's fair to assume that you'll have numerous vendors that'll offer the same. In order to stand out from them, you have to look at your pricing. Do you feel like your prices are too high, or could be brought down without your business taking a hit? By offering competitive prices, you'll be able to see greater success on this platform.

It's also worth noting the importance of promotions, particularly during times of the year when people are spending the most money. Examples of promotions include, but aren't limited to, discounts and gift card credit. These will encourage people to buy from you specifically, since they know that they will get more than what they previously sought for. Furthermore, this will increase the likelihood of said people buying from you later on.

Finally, if you wish to promote yourself as an Amazon vendor, you have to use other channels. One of the most popular is Facebook, which offers ads that can be run on the feeds of prospective customers. What this does is encourage them to spend money on products that they might need or have a desire to possess. This is just one example of how to use external platforms, but their collective importance is difficult to deny.




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