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2018-01-31

How To Become A Successful Global Concentrated Passion Fruit Juice Supplier

By Cynthia Turner


The global processed food industry is worth billions of dollars. Therefore, anyone willing to put in the right effort can join the industry and make lots of cash. Here is how you can start out as successful concentrated passion fruit juice supplier.

Determine the right market entry strategy. Not every buyer of fruit concentrates out there is right for you. You therefore need to think carefully about the kind of customers that you should target right from the beginning. Determining your target audience is perhaps the best way to narrow down your choices to the best buyers for your products. You can target direct traders, packers, distributors, manufactures etc.

The United States markets has certain demands that every food supplies sellers must meet. You should therefore research the various Food and Drug Administration regulations that you need to adhere to. It also important to learn about the quality requirements of individual buyers. Most of the usually have quality managers that monitor the safety of everything they buy. Understanding their expectations is therefore important.

You need to offer reliable specifications on all your products. The main role of such specifications is to provide a definition of the quality and type of the products. Apart from aligning them with the relevant legal requirements, you should also ensure that they reflect genuine characteristics of what you sell. Every price estimate that you send to a buyer should therefore be attached to such specifications.

When you are just starting your juice concentrate business, it is critical that you develop a brand. Developing a brand requires consistently communicating it on each of your media platforms. These include your website, newsletters, price estimates, business cards, social media etc. The message that you seek to put forward needs to be clear and clear.

You also have to set your prices accordingly. There are many factors that come into play when you are deciding on reasonable prices for your products. For example, you need to look into your inputs that include cost of raw materials, labor, energy, rent etc. Additionally, you need to consider what your competitors are offering for similar juice concentrates. To be competitive, especially when starting out, charging a little bit lower is recommended.

Other ways of marketing your products include using the best packaging and transport methods. Juice concentrates are normally traded as aseptic. This basically means that they have to be sterilized and kept under ambient temperatures. Still, you can transport them in frozen form. Most buyers value person contact. You should therefore take your time personally meet with your buyers, irrespective of your busy schedule.

Understand your customers. Business cultures across the globe vary significantly. The expectations of customers in one country may not be necessarily be the same as those other customers elsewhere. You should therefore learn more about every client you are dealing with. However, in whatever you do, ensure that you adhere to high standards of professionalism. Lastly, you should never make any promise that you will not keep.




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