The Do's And Don'ts Of SEO For Top Web Design Companies

By Arthur Williams

Website development companies understand the importance of search engine optimization. For those that don't know, in simplest terms, SEO is a process that helps sites rank for terms that people search for. What you may not know is how to go about this process so that you obtain the best results possible. If you'd like to learn more about said process, here are some do's & don'ts that you'd be wise to take into consideration.

DO put forth content of high quality. SEO hinges on various factors, but the most important has to be content. All reputable web development companies will tell you the same, especially when it comes to content that's exclusive for websites. The more detail that it provides, the more likely it is that it will draw people in, which increases rankings in the long run. Companies along the lines of Lounge Lizard will tell you the same.

DON'T let your website come to a crawl. Do you have multiple images or perhaps a few streaming videos on a specific page? If so, chances are that it's going to load and run slow, meaning that its chances of ranking on search engines will be low. The search engines in question place considerable weight on this type of performance, which is why you can't let your site come to a crawl. You won't be able to rank if it doesn't run quickly.

DO consider the importance of mobile-friendly development. One of the reasons why SEO matters, in this sense, is that search engines have been placing more importance on how mobile-friendly sites are. When it can easily translate to a tablet or phone, it becomes all the more engaging, resulting in more visitors sticking around. Wouldn't it make sense for rankings to increase? This is yet another way that you should go about SEO.

DON'T overlook the importance of social media. Did you know that your social media accounts can have an impact on your SEO, too? It's important to note that search engines hold social activity in high regard, which is why you should think about adding said accounts to your website. When your site is eventually crawled, the aforementioned engines will recognize this. You might be able to see greater rankings before long.

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