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2017-12-08

Organic Chebe Product And Trademark

By Donald Long


There is a West African shrub that yields chebe seeds, used by the women of the region to make their hair beautiful. However, an organic Chebe product line of gluten-free mixes sold in American stores is not based on this plant. Instead, it uses manioc flour and starch, which comes from a tuberous root. This root is also known as yucca or cassava root. The starch is known as tapioca.

The founders of the Chebe brand emphasize that they began their company to introduce Americans to a delicious bread they encountered in Brazil. They soon learned that many, if not most, of their customers were searching for gluten-free substitutes for favorite but forbidden foods. Now the product line include mixes of many kinds, all based on manioc flour.

Manioc (yucca, cassava) is a root vegetable that was a primary food for the indigenous peoples of Brazil and surrounding areas. It can be bought as a tuberous root, with a tough, brown skin and a snow-white flesh. The root contains some toxins; native peoples washed the roots before making their flour and used the wash residue to poison their arrow tips. Most consumers will be far better off getting one of the popular mixes from the folks at Chebe, with everything needed to make breads and other baked goods.

These products can be found in grocery stores, in the gluten-free section. For a complete list of products, visit the company website. The original bread mix contains only manioc flour and starch, cream of tartar, and sea salt. The mix makes a great-tasting loaf with a good crumb and texture.

The bread mix has manioc flour, manioc starch, sea salt, and cream of tartar. Other mixes have added ingredients, often spices. The pizza crust contains onion, the focaccia has cheese, and the cinnamon roll mix is sweetened.

For those who suffer from gluten-intolerance and who've given up baked goods and bread, these mixes are a godsend. Being gluten-free, they don't trigger the cramping, bloating, or intestinal discomfort that comes with eating wheat or other grain products. However, they offer a true bread taste that is rare among substitution foods.

Best of all, the mixes are super convenient and very affordable. Consumers know that many wheat alternatives are expensive and hard to work with. These mixes are easy to use, and the basic recipes easy to follow. Consumers have sent in many more, too, so look on the company homepage for new ideas. They are also great when relatives with food sensitivities visit; keep the mixes on hand for those special times over the holidays or for impromptu pizza parties. It's no fun when someone is left out of the great American pastime, eating!

It's wonderful that the mixes are organic, too. This means that they are free of GMO ingredients, pesticide and herbicide residue, and -traces of chemical fertilizer. Your purchase helps support sustainable agriculture and protect farm workers from chemical toxins. Enjoy baked goods again and live green!




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